Services
Whether you’re a candidate in a tight race, a corporation facing regulatory battles fought in the court of public opinion, or a non-profit pushing critical change, you have a powerful message that must reach and move the right people.
Victory demands sharp creativity, ample resources, credible messengers, and a precise grasp of the environment—down to micro-targeted voter data and every persuasion point.
Aventine Group delivers it all: message development, persuasion, digital strategy, grassroots execution, and metrics-driven tracking that builds the winning margin, one calculated move at a time.
- Strategic Communication
- Media Strategy
- Mobile Message Delivery
- Data Maximization
- Copy Writing
About Matt Palumbo
For more than three decades, Matt Palumbo has operated on the front lines of American politics—beginning in 1992 and playing key roles in presidential campaigns, major statewide contests, and alongside every national party committee. He brings the discipline of a strategist who understands that elections are won not by noise, but by message, organization, and execution.
A seasoned communications professional, Matt has crafted fundraising appeals that consistently deliver results, policy speeches that energize and unify supporters, and broadcast advertising built to define contrasts clearly and memorably. His strength lies in aligning precise, data-driven messaging with the voters who ultimately decide elections—using targeted insights to translate strategy into measurable victories.
Colleagues across the industry value his ability to step into complex political or corporate environments and immediately contribute as part of the team. Focused, pragmatic, and free of ego, Matt works from a simple governing principle long embraced by successful leaders: lasting success comes when the mission matters more than personal credit.
Our Approach
Diagnose the Environment
Victory begins with clarity in today’s fractured media battlefield. We start with rigorous polling, voter file analysis, and micro-targeting to map persuadable voters, their information sources, and what truly moves them. One-size-fits-all loses, precision wins.
Design the Message Architecture
We craft razor-sharp, emotionally resonant messaging—tested, psychologically tuned, and tailored to your voice. From fundraising copy that pulls dollars to TV spots that hit hard, viral social content, policy narratives, or urgent text blasts, every word is engineered to cut through noise and drive action across channels.
Deploy, Measure, Refine
We execute relentlessly: coordinated multi-channel campaigns (social, email, MMS/text, TV, direct mail, grassroots) with precise timing and creative rotation to build momentum and winning margins. Real-time A/B testing and metrics—opens, engagement, persuasion shifts, fundraising lifts—let us amplify winners and pivot fast, ensuring decisive edges in tight races or advocacy fights.
This battle-tested approach treats communication as warfare: diagnose accurately, design lethally, deploy aggressively, and adapt without mercy.
Areas of Concentration
In today’s fractured media battlefield, voters and citizens absorb information in profoundly different ways across channels. Polling data reveals these distinct consumption patterns, demanding that every messaging strategy—rooted in rigorous voter research and micro-targeting—is custom-tailored to persuade effectively. One-size-fits-all approaches lose, precision wins.
